We believe families should feel close,
not surveilled

Consent First

No one is tracked without their knowledge and explicit consent. Every circle member can see who can see them, control their visibility, and opt out at any time. Safety should never feel like surveillance.

Transparency Always

We publish our privacy practices in plain language, not legalese. We tell you exactly what data we collect, how long we keep it, and who can access it. No dark patterns. No hidden defaults.

Connection Over Control

Gravity is not a surveillance tool — it is a closeness tool. We design every feature to strengthen family bonds, not enable control. Privacy hours, consent flows, and member autonomy are built into the core product.

Prateek has spent over a decade building consumer technology that reaches underserved markets across Africa and Asia. He founded Trackalways with the conviction that family safety tools should be affordable, private, and designed for the realities of families everywhere — not just in Silicon Valley.

Kelsey leads product design and brand across all Trackalways products. With a background in human-centred design and a deep belief that safety tools should be beautiful and intuitive, she is the reason Gravity feels different from every other family app on the market.

A distributed team of engineers across Kenya, India, and Europe — building the real-time infrastructure, AI systems, and mobile apps that power Gravity. Small team. Big impact.