Resources for journalists, analysts, and media partners covering family safety technology. Everything you need to tell the Gravity story accurately and compellingly.
Key facts for editorial use
Selected coverage from leading Indian and global technology publications
The Mumbai-based startup is betting that real-time location sharing can become a household utility across India the same way UPI payments did. With a freemium model and privacy-first architecture, Gravity is quietly building the safety layer for the next billion smartphone users.
Read articleAs smartphone penetration deepens across tier-2 and tier-3 cities, Gravity is positioning itself at the intersection of family trust and mobile technology. The platform has grown five-fold in 2024 alone, driven entirely by word-of-mouth among parents and caregivers across the country.
Read articleFounded by a team of ex-Flipkart and Ola engineers, Gravity is designed ground-up for the Indian context — supporting low-bandwidth conditions, multiple languages, and the nuanced dynamics of multigenerational households that dominate the subcontinent.
Read articleWith a zero-cost entry tier and a premium plan priced below a cup of coffee per month, Gravity is aggressively democratising family safety tech. Founders say the addressable market in India alone exceeds what most Western counterparts have tapped globally.
Read articleUnlike legacy location apps that operate as covert surveillance tools, Gravity builds consent and transparency into every layer. Every family member sees who can see them, can pause sharing at any time, and receives clear notifications when their location is being accessed.
Read articleA Mint analysis of the family safety app category shows a sustained three-times growth curve since 2022, with Gravity emerging as the fastest-growing domestic player. Analysts cite rising smartphone adoption among senior citizens and working parents as the primary growth driver.
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Standard copy approved for use in editorial contexts
Gravity by TRACKALWAYS is a family safety platform designed for the needs of modern Indian households. Founded in 2022 and headquartered in Mumbai, Gravity provides real-time location sharing, SOS alerts, place arrival and departure notifications, and driving behaviour monitoring through a privacy-first mobile application available on iOS and Android. The platform serves over 50,000 families across India, with a freemium model that makes core safety features accessible to everyone. Gravity is built on the belief that staying connected with loved ones should be simple, transparent, and affordable. The company is backed by seed funding and is actively expanding its feature set to cover elder care, student safety, and enterprise fleet management. For more information, visit trackalways.com.
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