Legal Document
Cookie Policy
We believe in complete transparency about how our website uses cookies and similar tracking technologies. This policy explains what we use, why, and how you can control it.
What Are Cookies?
Cookies are small text files that websites and web applications store on your device (computer, tablet, or mobile phone) when you visit them. They are widely used to make websites work efficiently, to personalize your experience, and to provide information to website owners. Cookies are not programs — they cannot execute code or carry viruses. They contain data that is sent to and from a web server, allowing the server to recognize your device on subsequent visits. Similar technologies include local storage (data stored in your browser), session storage (temporary browser-based storage), and pixel tags (tiny invisible images used for tracking). When we refer to "cookies" in this policy, we mean all such similar technologies unless otherwise specified. Our website uses a combination of first-party cookies (set by trackalways.com directly) and third-party cookies (set by our service providers).
Types of Cookies We Use
We use four categories of cookies, each serving a distinct purpose.
Essential Cookies
These cookies are strictly necessary for the Service to function. Without them, core functionality such as logging in, maintaining your session, and protecting against cross-site request forgery attacks would not work. You cannot opt out of essential cookies through our consent manager — disabling them may be done through your browser but will break the Service.
Analytics Cookies
Analytics cookies help us understand how visitors interact with our website and app. We use Google Analytics 4 and Mixpanel to collect anonymized, aggregated data about page views, feature usage, and user flows. This data helps us improve the product. All analytics data is anonymized — we do not use analytics cookies to identify individual users. You may opt out of analytics cookies at any time.
Preference Cookies
Preference cookies allow our website to remember choices you have made — such as your preferred theme (light or dark mode), language, region, and consent preferences. These cookies persist across browser sessions so you do not need to reconfigure these settings on every visit. Disabling them will not break core functionality but you will need to re-select your preferences each visit.
Marketing & Attribution
We use limited marketing cookies solely for attribution — understanding which marketing channel (e.g., organic search, paid ads, social media) brought you to Gravity. We do not use third-party advertising networks or build cross-site behavioral profiles. Attribution data helps us invest in the most effective channels. We do not show targeted ads inside our app. You may opt out of attribution cookies.
Full Cookie Reference
A complete list of all cookies currently used on trackalways.com and the Gravity web app.
gravity_sessionEssentialMaintains your authenticated session between page loads
Session (closes when browser closes)
gravity_auth_tokenEssentialStores a secure token for persistent login (Remember Me)
30 days
csrf_tokenEssentialProtects against cross-site request forgery attacks on forms
Session
cookie_consentEssentialStores your cookie consent choices to avoid repeated prompts
1 year
_gaAnalyticsGoogle Analytics — distinguishes unique users for aggregate reporting
2 years
_ga_XXXXXXXAnalyticsGoogle Analytics 4 — maintains session state for reporting
2 years
mp_xxxxxxxxxx_mixpanelAnalyticsMixpanel — tracks anonymized feature usage and funnel events
1 year
gravity_themePreferencesRemembers your preferred color scheme (light/dark/system)
1 year
gravity_langPreferencesStores your preferred language and regional date/number format
1 year
gravity_utmMarketingAttribution — records which marketing channel referred your visit
30 days
How to Control Cookies
You have several options for managing cookie preferences.
Our Cookie Consent Manager
When you first visit trackalways.com, you will see a cookie consent banner allowing you to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can update your preferences at any time by clicking the cookie icon in the bottom corner of our website. Your choices are saved in the cookie_consent cookie for 1 year.
Impact of Disabling Cookies
- ●Essential off: Login and core features will break. Not recommended.
- ●Analytics off: Site still works fully. We get less improvement data.
- ●Preferences off: You will need to re-select theme and language each visit.
- ●Marketing off: You will see the same experience. We lose attribution data only.
Browser-Level Cookie Controls
Google Chrome
Settings → Privacy and Security → Cookies and Other Site Data
Mozilla Firefox
Settings → Privacy & Security → Cookies and Site Data
Safari (iOS & macOS)
Settings → Safari → Privacy & Security → Block All Cookies
Microsoft Edge
Settings → Site Permissions → Cookies and Site Data
Third-Party Analytics Opt-Outs
In addition to our consent manager, you may opt out of individual third-party analytics services directly:
Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We will post the updated policy on this page with a revised "Last Updated" date. For material changes, we will display a prominent notice on our website or send an email notification. We encourage you to review this policy regularly. If you continue to use our website after we post changes, you are consenting to the updated policy. The current version of this Cookie Policy is effective as of June 2025.
Questions About Cookies?
Our privacy team can answer questions about our cookie practices and help you exercise your rights.